

WE EARN A COMMISSION FROM PRODUCTS PURCHASED THROUGH SOME LINKS IN THIS ARTICLE. After all, I figured half the fun would be seeing how each brand defined the concept of 'glam', yup, consider this my own mini social experiment. I gave zero inclination about colour preference, coverage, or finish, instead all the big decisions were made by the makeup artists. I asked for a 'glam makeup look' - not quite ball-gown glam, but appropriate for an evening out. To keep this experiment fair, when it came time for my makeover I gave each of the different makeup artists the exact same instructions.

With so many beauty brands out there, I decided to hit up 10 of the best and see what each of their makeovers look like IRL (I know, it's a hard job, but someone's gotta do it 🙈 ) The majority of counters offer makeover services, and whilst there is usually a booking cost, it's often redeemable against purchases, meaning you get the makeover for free. That being said, if you can get past the fear, the beauty hall can be an ah-mazing pit-stop before a night out. Yup, regardless of whether you consider yourself a makeup newbie or a fully-fledged beauty pro, it's easy to get overwhelmed. The beauty hall can be a scary place, I'm not talking creepy-twins-from- The-Shining kind of scary, but with all the spotlights, jam-packed displays and over-eager sales assistants, it can feel a bit intimidating.
